Overview

Giordani's pedal cars represented an authentic dream for more than one generation of children who, at the wheel of these extraordinary scale cars, were able to step into the shoes of their favourite drivers, even if only in their own backyard. Objects of many shapes and colours, masterpieces of a craftsmanship lost to us today, metal-bodied pedal cars tell a unique and unrepeatable story, one traced in this invaluable book from their origins to the dawn of the 1970s when plastic overwhelmed the world of toys, just as it did to the rest of society. This book – which sold out its first edition and is still much sought after by collectors – is an authentic journey back in time with hundreds of documents and photographs, in colour and black and white, together with a painstaking historical reconstruction written by in-depth connoisseurs of this fascinating, but now lost universe.

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9788879119191

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Gigi Soldano is a sociologist who switched to professional photography in the late 1980s. Today he mainly works on sports photography. His passion for toys, and specifically for Italian-built pedal cars, soon led him to investigate and research them in depth: he focused on their technical and historical background and studied them from a photographic point of view. Together with his friend Alberto Lavit, he published the first and now unobtainable book “Auto per Gioco.” His motto as a photographer is: “A shot is not only about technique, it’s also about conveying a feeling”. Piero Pini, a former technical automotive gas system components designer, is now a “collector of collections” with his wife. Above all, he is interested in children’s pedal-powered toys, which he collects and studies from a functional and constructive point of view, thanks to his impressive and unique documentation. He prefers Italian firms, especially Giordani, and is an important reference point for enthusiasts and collectors.

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