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9781632650474

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Through research and insightful case studies, Goldman and Zagat provide actionable advice for solopreneurs and senior business executives alike on how to build their personal brands, and maximize their overall impact in the process. --Marshall Goldsmith, author of the #1 New York Times best seller Triggers A refreshing and enlightening take on the importance on personal branding, Getting to Like provides career-minded individuals of various levels, trades, and industries with the tools to build a fulfilling career. Ali and Jeremy's insight and relatable instances of the power of consistent communication and engagement will leave you feeling empowered and excited about ways you can guide your career. It's a must-read for any business professional. --Jessica Baldy, senior brand manager of Etsy Whether you're a business owner, a solo entrepreneur, or a person with multiple competing professional interests, Getting to Like is the perfect read to help you establish your personal brand and strengthen your professional reputation. Getting to Like will help you stand out in a crowded marketplace, make your voice heard, and take those crucial steps toward future-proofing your career. --Ekaterina Walter, author of the Wall Street Journal best seller Think Like Zuck Through research and insightful case studies, Goldman and Zagat provide actionable advice for solopreneurs and senior business executives alike on how to build their personal brands, and maximize their overall impact in the process. Marshall Goldsmith, author of the #1 New York Times best seller Triggers A refreshing and enlightening take on the importance on personal branding, Getting to Like provides career-minded individuals of various levels, trades, and industries with the tools to build a fulfilling career. Ali and Jeremy s insight and relatable instances of the power of consistent communication and engagement will leave you feeling empowered and excited about ways you can guide your career. It s a must-read for any business professional. Jessica Baldy, senior brand manager of Etsy Whether you re a business owner, a solo entrepreneur, or a person with multiple competing professional interests, Getting to Like is the perfect read to help you establish your personal brand and strengthen your professional reputation. Getting to Like will help you stand out in a crowded marketplace, make your voice heard, and take those crucial steps toward future-proofing your career. Ekaterina Walter, author of the Wall Street Journal best seller Think Like Zuck

Whether you're a business owner, a solo entrepreneur, or a person with multiple competing professional interests, Getting to Like is the perfect read to help you establish your personal brand and strengthen your professional reputation. Getting to Like will help you stand out in a crowded marketplace, make your voice heard, and take those crucial steps toward future-proofing your career. --Ekaterina Walter, author of the Wall Street Journal best seller Think Like Zuck

"""A refreshing and enlightening take on the importance on personal branding, Getting to Like provides career-minded individuals of various levels, trades, and industries with the tools to build a fulfilling career. Ali and Jeremy's insight and relatable instances of the power of consistent communication and engagement will leave you feeling empowered and excited about ways you can guide your career. It's a must-read for any business professional."" --Jessica Baldy, senior brand manager of Etsy--Jessica Baldy ""Through research and insightful case studies, Goldman and Zagat provide actionable advice for solopreneurs and senior business executives alike on how to build their personal brands, and maximize their overall impact in the process."" --Marshall Goldsmith, author of the #1 New York Times best seller Triggers--Marshall Goldsmith ""Whether you're a business owner, a solo entrepreneur, or a person with multiple competing professional interests, Getting to Like is the perfect read to help you establish your personal brand and strengthen your professional reputation. Getting to Like will help you stand out in a crowded marketplace, make your voice heard, and take those crucial steps toward future-proofing your career."" --Ekaterina Walter, author of the Wall Street Journal bestseller Think Like Zuck--Ekaterina Walter"

Author Information

Jeremy Goldman, founder and CEO of digital consultancy Firebrand Group, has more than 15 years of experience helping companies improve their digital marketing and social media strategies. He has managed global ecommerce and social media for a number of brands, including Jurlique, Temptu, and Unilever. He has been featured in numerous publications and is a columnist for Inc.com and The Next Web. He lives in New York City.Ali B. Zagat is a seasoned writer, editor, and content strategist. She has more than 10 years of experience creating digital and social media content and campaigns for mainstream and niche brands alike, including Creed, Dwell, Rodale's, Birchbox, Anthropologie, and many others. Ali's extensive experience telling the stories of independent and established brands has given her valuable insights into how to help entrepreneurs, freelancers, and professionals who want to successfully reach a wider audience. She lives in Philadelphia, Pennsylvania.

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