Getting the Bugs Out: The Rise, Fall and Comeback of Volkswagen in America
Author:   David Kiley
Publisher:   John Wiley and Sons Ltd
Edition:   New edition
ISBN:  

9780471263043


Pages:   302
Publication Date:   04 November 2002
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Our Price $44.75 Quantity:  
Add to Cart

Share |

Getting the Bugs Out: The Rise, Fall and Comeback of Volkswagen in America


Add your own review!

Overview

This is the story of the rise, fall, and re-birth of Volkswagen - both the company and the car. An auto industry expert and experienced journalist explains how VW lost its focus for decades and then regained it through a better understanding of its core market, savvy marketing, terrific advertising, and solid manufacturing and design. The book also captures the affection of people who love the new ads, the cars, and the spirit of the company, with great photo inserts.

Full Product Details

Author:   David Kiley
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Inc
Edition:   New edition
Dimensions:   Width: 13.80cm , Height: 2.20cm , Length: 22.40cm
Weight:   0.369kg
ISBN:  

9780471263043


ISBN 10:   0471263044
Pages:   302
Publication Date:   04 November 2002
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Reviews

Author Information

DAVID KILEY, the Detroit Bureau Chief at USA Today, is a journalist with fifteen years of experience covering the auto industry. Kiley has written extensively for Adweek and Brandweek magazines and has been featured as an automotive and advertising analyst on Nightline, CNBC, CNN, the Today show, and other TV news programs.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now