Overview

This book is the definitive guide to understanding web3 and NFTs, offering insights and guidance for individuals, educators and brands who are affected by this transformative technology.  As the world becomes increasingly digitised, non-fungible tokens (NFTs) offer a novel way to represent, authenticate and own unique digital assets providing new commerce opportunities for brands. Getting Started with web3 and NFTs supports professionals navigating this new field and provides guidance on operating within this space, best practices to follow and how to lead others in doing so too. This book also addresses the challenge of navigating the rapidly evolving landscape of NFTs and their impact on brands, consumers and society at large, while helping to provide new and curious consumers with advice on how best to stay safe.

Full Product Details

9781780176499

Table of Contents

Reviews

web3 requires boldness. Litman’s book equips you with the tools to thrive in this new era. Let’s dig in and build together! Erika Wykes-Sneyd, Global Vice President and GM of adidas /// studio Future innovators must embrace web3. This book simplifies these concepts, making them easy to grasp and exciting. A must-have for the new generation of brand leaders! Sebastian Oddo, Global Digital Marketing Innovation  Litman's book is essential reading for anyone looking to understand and thrive in the web3 and NFT frontier. Its accessible approach to complex concepts makes it a must-read for future innovators. Ramzi Chaabane, Global Category Manager, L’Oréal It doesn’t matter what you thought you knew about NFTs, code is law and they are a core part of the future of the internet. This book is a useful must-read for anyone starting their journey in web3. Jennifer Roebuck, CMO, Metaversal, Co-Founder, Tortilla Digital ownership is the new paradigm. Litman outlines the value, need, and steps to succeed in this new world. Mathew Sweezey, Chief Strategy Officer Smart Token Labs, Former Co-Founder Salesforce Web3 Studio Following the hype cycles of the last decades web3 is no different. Value-adding use cases emerge post-hype. Litman’s book helps navigate through the debris of the hype paving the way for sustainable business value in the future. Nino Bergfeld, Retail Industry Advisor, Salesforce  Litman’s knowledge bomb of insight, experience & innovation about the power of web3 and AI is one to enjoy. So many practitioners forget about the importance that brands play in technological progress but Litman weaves a wonderful story about where we have been but more crucially where we’re going to. JC Oliver, Founder, Move78 The blockchain is ushering in the new generation of gaming, entertainment, and the internet. Litman tackles the complexity and promise of the space with accessibility for all. Sam Barberie, Head of Strategy and Partnerships, Sequence Litman is as sharp a strategist as they come -- he not only knows where the puck is going, he knows how to show others the path there. Brian Trunzo, VP & Global Head of BD, Polygon Labs  Having known Litman as one of the most insightful thinkers in emerging tech, this book is a game-changer for innovators looking to understand web3. Matt Law, Chief Commercial Officer, Outlier Ventures  Litman consistently stays ahead of the curve as a trendsetter and forward thinker. This book encapsulates the multifaceted world of web3, from gaming and arts to business and community. It’s a must-read for anyone looking to grasp the innovative concepts that are shaping the future. Lucas Verra, Co-Founder, POAP Studio  In any new technology revolution, education leads to adoption. Litman's book cuts through the noise, breaking down the basics of virtual goods and tokenization with sharp insights and a forward-looking vision. It will be the go-to guide for anyone determined to lead the next wave of digital transformation. Ariel Wengroff, Global Marketing & Communications, Ledger. 

web3 requires boldness. Litman’s book equips you with the tools to thrive in this new era. Let’s dig in and build together! Erika Wykes-Sneyd, Global Vice President and GM of adidas /// studio Future innovators must embrace web3. This book simplifies these concepts, making them easy to grasp and exciting. A must-have for the new generation of brand leaders! Sebastian Oddo, Global Digital Marketing Innovation  Litman's book is essential reading for anyone looking to understand and thrive in the web3 and NFT frontier. Its accessible approach to complex concepts makes it a must-read for future innovators. Ramzi Chaabane, Global Category Manager, L’Oréal It doesn’t matter what you thought you knew about NFTs, code is law and they are a core part of the future of the internet. This book is a useful must-read for anyone starting their journey in web3. Jennifer Roebuck, CMO, Metaversal, Co-Founder, Tortilla Digital ownership is the new paradigm. Litman outlines the value, need, and steps to succeed in this new world. Mathew Sweezey, Chief Strategy Officer Smart Token Labs, Former Co-Founder Salesforce Web3 Studio Following the hype cycles of the last decades web3 is no different. Value-adding use cases emerge post-hype. Litman’s book helps navigate through the debris of the hype paving the way for sustainable business value in the future. Nino Bergfeld, Retail Industry Advisor, Salesforce  Litman’s knowledge bomb of insight, experience & innovation about the power of web3 and AI is one to enjoy. So many practitioners forget about the importance that brands play in technological progress but Litman weaves a wonderful story about where we have been but more crucially where we’re going to. JC Oliver, Founder, Move78 The blockchain is ushering in the new generation of gaming, entertainment, and the internet. Litman tackles the complexity and promise of the space with accessibility for all. Sam Barberie, Head of Strategy and Partnerships, Sequence Litman is as sharp a strategist as they come -- he not only knows where the puck is going, he knows how to show others the path there. Brian Trunzo, VP & Global Head of BD, Polygon Labs  Having known Litman as one of the most insightful thinkers in emerging tech, this book is a game-changer for innovators looking to understand web3. Matt Law, Chief Commercial Officer, Outlier Ventures  Litman consistently stays ahead of the curve as a trendsetter and forward thinker. This book encapsulates the multifaceted world of web3, from gaming and arts to business and community. It’s a must-read for anyone looking to grasp the innovative concepts that are shaping the future. Lucas Verra, Co-Founder, POAP Studio 

Author Information

Michael Litman is an award-winning emerging tech enthusiast, educator, and evangelist with over 15 years of experience in digital brand communications. He founded a venture-backed tech startup, was named a ‘Tech Pioneer’ by BIMA 100 in 2023, and is globally recognised for his strategies and partnerships in innovation, web3, and emerging technologies.

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