Overview

One of the barriers to Australian businesses becoming e-commerce merchants is the lack of local, affordable knowledge in the area. The media and key influencers alike have been talking about the great potential of e-commerce in Australia, yet the industry lags behind other English-speaking markets. Of the estimated $24 billion Australians spend online each year, it is estimated that up to 40% is spent with international etailers [Forrester Research]. Todd has brought together a comprehensive and accessible guide to the online market place by covering how to design and build an effective website, the best marketing and advertising strategies, logistics and payment solutions and understanding online customer service. The content is supported not only by Todd's own 10 year experience as an e-commerce expert but also from a selection of sourced knowledge and advice from a range of Australian online professionals that include employees of Google, PayPal, Nine MSN, Fairfax Digital, Commonwealth Bank, Woolworths and Linked In.

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9780733628986

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Reviews

It's Essential For Every Business To Get Online [David Koch]

Need to position Todd as an 'Online' expert, as opposed to an 'Ebay' expert. Todd has great media connections, such as Kochie, so utilise these to get coverage on programs such as Sunrise and other Channel 7 programs. Perfect for interview in magazine inserts such as The Australian Magazine, or Good Weekend. Coverage in publications such as Boss Mag, BRW etc Todd is ver

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Author Information

Todd Alexander is Director of Seller Strategy for eBay Australia. He has been working for eBay Australia for ten years. During that time he has worked extensively with eBay sellers to train them how to sell successfully on the site. He is an expert at selling on-line and running on-line business, having recently launched two successful eBay businesses of his own. Todd also has degrees in Law and Modern Literature.

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