Overview

"Marketing hasn’t gotten any easier. Don’t get frustrated. Get scrappy. This revised edition of the book Publisher's Weekly called ""a helpful digital marketing bible"" features a new introduction, updates, and tools to help you get scrappy. It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses big and small. Yet, it’s also a challenging time, with a lot to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget. Full of frameworks, hacks, tips, idea starters, and more, Get Scrappy is the handy guide you need to make sense of digital marketing today. Inc Magazine says: “This book...will help you take your marketing to the next level without having to increase your budget a dollar.” In Get Scrappy, strategist Nick Westergaard helps marketers at organizations of all sizes:   Demystify digital marketing Do more with less Build a standout brand that cuts through the clutter Create relevant and engaging content for social media Connect with your community of customers Measure what matters   The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Take your digital marketing from good to great with Get Scrappy."

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9781400246014

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NICK WESTERGAARD is Chief Brand Strategist at Brand Driven Digital; host of the popular On Brand podcast; and producer and host of the Social Brand Forum, the Midwest's premier digital marketing event. An in-demand speaker, he also teaches branding and marketing at the University of Iowa.

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