Overview

What are the most cost-effective ways to increase voter turnout? Whether the ambition is to win elections, promote civic engagement, or bolster the legitimacy of democratic institutions, this question is of enormous significance to those who run and study campaigns. Since the original edition appeared in 2004 Get Out the Vote has become the indispensable guide to understand how to mobilize voters. Combining information from their own extensive field research and the rapidly expanding number of studies conducted by a growing network of scholars and campaign consultants, Donald P. Green and Alan S. Gerber bring scientific rigor to the subject, challenging much of the conventional wisdom about what works and what doesn't in political campaigns. Updated to include the newest research and published in time for the 2024 election cycle, Get Out the Vote will again be the indispensable guide to voter mobilization for campaign managers, consultants, and activists across the political spectrum. In addition, Green and Gerber provide students an accessible introduction to campaign research methodology.

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9780815740629

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Reviews

"I have adopted this book as required reading for my upper division campaigns and elections classes since it was first published in 2004. In the absence of careful monitoring by campaign management of the kind spelled out in this book, vendors of voter outreach services have every incentive to lie, exaggerate, and over promise. Reading Green and Gerber, students learn about the importance of measurement, monitoring and testing of all campaign efforts. They are also taught a more general and very sobering lesson of adult life: you can go to work every morning, thinking your efforts matter, when they really don't. And that's why careful measurement and testing are so important.--James G. Gimpel, University of Maryland Get Out the Vote shatters conventional wisdom about GOTV.--Hal Malchow, Campaigns & Elections Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum.-- ""National Journal"" Green and Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in . . . Get Out the Vote, which is bound to become a bible for politicians and activists of all stripes.--Alan Krueger, New York Times Green and Gerber's book represents important innovations in the study of turnout.-- ""Political Science Review"""

"Get Out the Vote shatters conventional wisdom about GOTV.--Hal Malchow, Campaigns & Elections Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum.-- ""National Journal"" Green and Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in . . . Get Out the Vote, which is bound to become a bible for politicians and activists of all stripes.--Alan Krueger, New York Times Green and Gerber's book represents important innovations in the study of turnout.-- ""Political Science Review"" I have adopted this book as required reading for my upper division campaigns and elections classes since it was first published in 2008. In the absence of careful monitoring by campaign management of the kind spelled out in this book, vendors of voter outreach services have every incentive to lie, exaggerate, and over promise. Reading Gerber and Green, students learn about the importance of measurement, monitoring and testing of all campaign efforts. They are also taught a more general and very sobering lesson of adult life: you can go to work every morning, thinking your efforts matter, when they really don't. And that's why careful measurement and testing are so important.--James G. Gimpel, University of Maryland"

Author Information

Donald P. Green is J.W. Burgess Professor of Political Science at Columbia University. Alan S. Gerber is Sterling Professor of Political Science at Yale University and Director of the Institution for Social and Policy Studies. Both authors are pioneers in the experimental study of voter turnout and have written widely on public opinion and elections.

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