Overview
In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
Full Product Details
Author: Jonathan Stringfield ,
Brian P Craig
Publisher: Ascent Audio
Imprint: Ascent Audio
ISBN: 9798212236362
Publication Date: 23 August 2022
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: In Print
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Author Information
Jonathan Stringfield is a research and marketing executive specializing in technology and gaming, having spent almost twenty years at companies such as Facebook (Meta), Twitter, and Activision Blizzard. He is a regularly published contributor/speaker in technology on topics ranging from ad-tech to marketing science and consumer psychology. Jonathan holds a PhD in sociology, where his work concentrated on how users of new technology perform concepts such as personal identity, and has been published in academic journals on a diverse range of topics including new media, population displacement, and residential housing discrimination. From his home studio on the Jersey Shore, Brian P. Craig uses his voice in a number of contexts to help his clients make a lasting connection with their audiences. Audiobooks are his favorite type of project, and his work has included a novel about a father dealing with his son's severe autism, a commentary on dealing with China in the Xi Jinping era, and scholarship on the depiction of the state in the Bible.
