Overview

The book addresses the question of whether, in an age of internationalisation and globalisation, cultural differences are still relevant to German-Irish corporate relationships? The first three chapters establish the theoretical framework for the analysis by exploring the notion of culture, profiling the business cultures of both countries, and examining existing approaches to the study of parent company-foreign subsidiary relationships. In the following three chapters, using interviews carried out with two sample groups (fifteen German parent companies and fourteen of their Irish operations; seven Irish parent companies and nine of their German operations), the parent companies in both groups are examined to see whether they demonstrate characteristics which are in keeping with their national business cultures. Their foreign operations are then analysed as is the parent company-foreign subsidiary relationship to determine whether any parent company influences are visible. The general approaches adopted by the two groups of parent companies to their foreign operations are compared and contrasted. Finally differences in national attitudes and values are identified and their impact assessed.

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9783039101610

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Author Information

The Author: Niamh O'Mahony was born in Cork, Ireland, in 1968. She has a BA (Hons) Degree in French and German from University College Cork (1990) and an MBA from Cardiff Business School (1991). She was a European Account Executive with part of the Jefferson Smurfit Group plc in North Wales (1991-1993). She received an M.A. in Translation Studies from University College Cork (1994) and a Ph.D. from Aston University (2000). Since 1996 she has been a Lecturer in German for Business at the School of Languages & European Studies, Aston University, Birmingham.

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