Overview

Geoeconomic shifts reshape the landscape in which businesses operate. As nations adjust trade relationships, supply chains become more regionalized, and emerging markets gain strategic importance, companies must adapt to a complex global environment. These shifts are driven by factors like geopolitical tensions, resource competition, digital transformation, and economic resilience. In response, businesses rethink their strategies by diversifying markets, investing in innovation, and strengthening risk management frameworks. Further understanding and anticipation of geoeconomic dynamics may help maintain competitiveness and offer new opportunities in a changing world. Geoeconomic Shifts and Strategic Business Responses explores how global economic power dynamics, geopolitical tensions, and technological advancements reshape international trade and investment patterns. It examines how businesses respond through market diversification, supply chain adaptation, and innovation to remain competitive. This book covers topics such as regional conflicts, supply chains, and geopolitics, and is a useful resource for business owners, politicians, government officials, policymakers, economists, academicians, researchers, and scientists.

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9798337379074

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Bryan Christiansen is a highly indexed author of 50 Reference books on topics ranging from cultural studies to organizational sociology. He is currently an Adjunct Professor of business at Southern New Hampshire University and the Chief Executive Officer of the management consultancy, Soluvex, LLC in New Mexico, USA. Professor Christiansen is fluent in Chinese, Japanese, and Spanish, and is currently learning Russian. He has presented his work at several universities in numerous countries including Oxford University in the United Kingdom in 2016. He earned an MBA from Capella University in 2003 and a BS in Marketing from the University of the State of New York in 1996. Dr. John D Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the Stephen M Ross School of Business at the University of Michigan (USA), and serves as Co-Director of the Yaffe Digital Media Initiative. Previously, he was Academic Director of the School's weekend and evening MBA programes; earlier, he was also Director of Educational Outreach at the University's William Davidson Institute. John also holds an appointment at the University's Center for Russian, East European, & Eurasian Studies, and maintains a Research Fellowship at the William Davidson Institute.

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