Overview

Geoeconomic shifts reshape the landscape in which businesses operate. As nations adjust trade relationships, supply chains become more regionalized, and emerging markets gain strategic importance, companies must adapt to a complex global environment. These shifts are driven by factors like geopolitical tensions, resource competition, digital transformation, and economic resilience. In response, businesses rethink their strategies by diversifying markets, investing in innovation, and strengthening risk management frameworks. Further understanding and anticipation of geoeconomic dynamics may help maintain competitiveness and offer new opportunities in a changing world. Geoeconomic Shifts and Strategic Business Responses explores how global economic power dynamics, geopolitical tensions, and technological advancements reshape international trade and investment patterns. It examines how businesses respond through market diversification, supply chain adaptation, and innovation to remain competitive. This book covers topics such as regional conflicts, supply chains, and geopolitics, and is a useful resource for business owners, politicians, government officials, policymakers, economists, academicians, researchers, and scientists.

Full Product Details

9798337379081

Table of Contents

Reviews

Author Information

Bryan Christiansen is an Adjunct Business Professor at Southern New Hampshire University and the Chief Executive Officer of the management consultancy, Soluvex, LLC in New Mexico, USA. He is currently Editor-in-Chief of the IGI Global Book Series, “Advances in Digital Crime, Forensics, and Cyber Terrorism” as well as “Advances in Psychology, Mental Health, and Behavioral Studies”. Christiansen is fluent in Chinese, Japanese, and Spanish, and is currently learning Russian. He has presented at several universities in other countries including Oxford University in the United Kingdom. He earned an MBA from Capella University and a BS in Marketing from the University of the State of New York. Christiansen’s extensive travels around the world since 1973 have enabled him to produce 50 Reference books on a variety of subjects ranging from cultural studies to organizational sociology. Over 70 percent of these publications have become Scopus- and/or Web of Science-indexed. John Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the Stephen M Ross School of Business at the University of Michigan (USA), and serves as Co-Director of the Yaffe Digital Media Initiative. Previously, he was the Academic Director of the School’s weekend and evening MBA programs as well as the Director of Educational Outreach at the University’s William Davidson Institute. John also holds an appointment at the University’s Center for Russian, East European, & Eurasian Studies, and maintains a Research Fellowship at the William Davidson Institute. John holds a Bachelor of Engineering Science in electronics from the University of Western Ontario (Canada), a Master of Business Administration from the University of New Brunswick (Canada), a Master of Arts in education from Washington University in Saint Louis (USA), a Doctor of Philosophy in marketing from the University of Cambridge (England), a Doctor of Education from the University of Michigan (USA), and a Doctor of Professional Studies from Middlesex University (England).

Tab Content 6

Countries Available