Overview

Is there room for kindness and integrity in business? At a time when many of us are carrying an even greater burden of underlying stress than usual, due to Covid-19 restrictions and uncertainty, the answer is a resounding yes! In fact, without kindness and integrity, it is rare for businesses or humans to prosper in any meaningful or enduring way. This radical business approach in the book is offering you a roadmap to discover how to connect with clients authentically, implement heart-centered selling, and use the power of vulnerability to bring more of you to your marketing. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, the author lays out the necessary steps to: -grow a thriving business using ethical marketing, help others and make an impact in this world -show up as your true self in your marketing, not some prescribed version of who you should be -partner with your kind of people, instead of pressuring them to buy -take the 'less is more' approach and stop feeling overwhelmed -use 'proven' marketing and sales strategies, but tweaking them to fit your gentle approach -enjoy a business that is inspiring and uplifting and aligned with your truth

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