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Dr. Jeganathan Gomathi Sankar, a distinguished educator specializing in marketing, currently serves as a faculty member at the BSSS Institute of Advanced Studies. With an illustrious academic background, he earned his Ph.D. from Pondicherry University, where his research focused on information diffusion, ICT, marketing technology, AI, and Data Science. His impactful research contributions have been published in reputable journals indexed in Scopus and ABDC. Formerly associated with the Saveetha School of Management, Dr. Sankar played a significant role in advancing marketing education. Dr. Sankar's teaching philosophy revolves around integrating theoretical insights with practical applications, providing students with a comprehensive understanding of contemporary marketing trends. Beyond the classroom, he possesses proficiency in analytical tools such as SPSS, AMOS, STATA, PowerBI, and Python, elevating the sophistication of his research endeavors. With a commitment to academic excellence, Dr. Sankar fosters an environment that encourages critical thinking among students. Known for his engaging teaching style, he continues to shape future marketing professionals at the BSSS Institute of Advanced Studies. His dedication to advancing knowledge in marketing and technology is exemplified by his completed Ph.D. from Pondicherry Central University and a robust track record of research and teaching achievements. Arokiaraj David serves as an Associate Professor of Al Tareeqah Management Studies in UAE. He has successfully cleared the UGC-National Eligibility Test for Lectureship (NET) and has been honored with the Junior and Senior Research Fellow (JRF and SRF) titles. With over a decade of teaching and research experience, his areas of expertise include Green Marketing, Consumer Behavior, Product & Brand Management, Global Marketing, Retail Management, Strategic Management, Data Analytics, Sustainable Practices, Resources Management, Product Development, Environmental Responsibility, and General Management. Dr. David has authored more than 60 research articles, including 18 published in Scopus, 8 in ABDC, and 5 in Web of Science. He has also contributed to 11 book chapters, published 4 books, registered 7 patents, and received 1 copyright and 1 consultant project. He is proficient in various research tools and techniques, such as SPSS, AMOS, E-Views, STATA, and PLS-SEM and has hands-on experience in both primary and secondary data analysis. Recently, Dr. David has been recognized with the Best Research Award, Young Academician Award, and Young Scientist Award.

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