Overview

The Baby Boomers are the largest and most powerful generation in American history--and they aren't going away any time soon. They dominate cultural and political institutions and make up the largest slice of the electorate. Generational conflict, with Millennials and Generation Z pitted against the aging Boomer cohort, has become a media staple. The generation gap is widening into a political fault line. Kevin Munger marshals novel data and survey evidence to argue that generational conflict will define the politics of the next decade. He examines the historical trends that made the Baby Boomers so consequential and traces the emergence of age-based political and cultural divisions. Boomers continue to prefer the media culture of their youth, but Millennials and Gen Z are using the internet to render legacy institutions irrelevant. These divergent media habits have led more people than ever to identify with their generation. Munger shows that a common cohort consciousness binds aging Boomer voters into a bloc--but a shared identity and purpose among Millennials and Gen Z could topple Boomer power. Bringing together expertise in data analysis and digital culture with keen insight into contemporary politics, Generation Gap explains why the Baby Boomers remain so dominant and how quickly that might change.

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Kevin Munger is an assistant professor of political science and social data analytics at Penn State University. His work has appeared in the American Journal of Political Science, Political Behavior, Political Communication, and Political Science Research & Methods. Generation Gap: Why the Baby Boomers Still Dominate American Politics and Culture is his first solo-authored book. Armed with an English degree and a burning love for the scent of libraries and old books, Justin Price has spent the last few decades uncovering the essence of story. This diligence has instilled him with a knack for telling tales. Justin is a noir-themed storyteller with a penchant for comedy and dark thoughts. His devotion to creeping inside the minds of characters shows in his colorful narration. He lives in sunny Florida with his loving family, but longs for a haunted mansion somewhere dreary and destitute.

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