General Aviation Marketing and Management: Operating, Marketing and Managing an FBO
Author:   C.Daniel Prather
Publisher:   Krieger Publishing Company
Edition:   3rd Revised edition
ISBN:  

9781575243016


Pages:   302
Publication Date:   06 April 2009
Format:   Hardback
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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General Aviation Marketing and Management: Operating, Marketing and Managing an FBO


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Overview

The third edition of General Aviation Marketing and Management , although true to its original purpose, has been updated and expanded to include more guidance on the subject of FBO Management. Specifically, the line service functions of an FBO are thoroughly explored, allowing the student to understand the FBO from the ground up, and thus become a more effective FBO manager. The text also retains a marketing focus to enable the student desiring to learn about aviation marketing, the corporate pilot responsible for aircraft evaluation, and the FBO Manager seeking to enhance revenues, the opportunity to learn more about marketing in the GA industry and be more effective in this area.

Full Product Details

Author:   C.Daniel Prather
Publisher:   Krieger Publishing Company
Imprint:   Krieger Publishing Company
Edition:   3rd Revised edition
Dimensions:   Width: 22.10cm , Height: 2.00cm , Length: 28.40cm
Weight:   0.975kg
ISBN:  

9781575243016


ISBN 10:   1575243016
Pages:   302
Publication Date:   06 April 2009
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   No Longer Our Product
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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