Overview

There is a complicated interplay between gender dynamics and technology in the digital age, especially through social media. Combining the knowledge of seasoned professionals and academics from around the world, this new book investigates the complex and multifaceted relationship between gender and social media, providing an interdisciplinary and international viewpoint on the subject. Each chapter of the book presents a distinctive viewpoint on the interaction between gender and social media. The book first provides a summary of the theoretical foundations and then delves into how social media platforms mediate and reflect societal constructs of gender and how those assumptions shape online experiences. The book also discusses how gender representation on social media platforms may either challenge conventional standards or reinforce stereotypes. The book observes how social media contributes to activism and social change, discussing how it has been used by feminist movements, LGBTQ+ activism, and diverse programs to address gender inequality. The book goes into further detail about these platforms’ darker sides, including issues that include cyberbullying, harassment, and privacy worries that disproportionately affect women and other underrepresented groups.

Full Product Details

Author:   Usha Rana ,  Rupender Singh
Publisher:   Apple Academic Press Inc.
Imprint:   Apple Academic Press Inc.
Weight:   0.840kg
ISBN:  

9781774919644

ISBN 10:   1774919648
Pages:   358
Publication Date:   13 October 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Dynamics of Social Media Influencers: Gendered Perspectives 2. Gender Differences in Problematic Mobile Phone Use Among Hong Kong Adolescents 3. Gender and Social Media Influencers 4. Exploring the Intersection of Gender Norms and Stereotypes in Social Media 5. Gender and Artificial Intelligence 6. Female Bodies: Social-Media as a Contested Site for Body Shaming Versus Body Positivity 7. Gender and Online Activism: Reaction of Women in South Africa to Gender-Based Violence 8. Fulfilling Tender Dreams with the Power of Social Media: A Study of Small-Town Women Entrepreneurs 9. Gender Inequality and Social Media Governance in Nigeria 10. Gender Issues and Social Media Advocacy in an Afrocentric Society: Issues and Prospects 11. Working the ’Gram: Entrepreneurial Strategies of South African Muslim Women Who Own Instagram-Based Businesses 12. Male Bodies, Stereotypes, and Desirability in North East India: Online Dating and Electronic Romance 13. ‘Keeping That (Sexual) Motor Running’: Investigating the Use of Online Pornographic and Sexually Explicit Material Among South African Gay and Straight Men 14. Exploring the Future of Gendered Social Media Networks 15. The Future of Gendered Social Media Networks in the Artificial Intelligence Era

Reviews

Author Information

Usha Rana, PhD, is an Associate Professor in the School of Gender and Development Studies (SOGDS) at Indira Gandhi National Open University (IGNOU), Delhi, India. Her research interests include women’s studies, gender studies, research methodology, marginalized communities, and futurist research within society. She has presented and published more than 50 papers with publishers such as Cambridge University Press, Elsevier, Springer, CRC Press, and Inderscience. Additionally, she serves as a reviewer for SSCI- and Scopus-indexed journals and books. She is a member of the International Sociological Association and a life member of the Indian Sociological Society and the Indian Association for Women’s Studies (IAWS). Rupender Singh, PhD, is a Senior Specialist at Nokia Technologies in Espoo, Finland. Previously, he held various positions as research scientist, consultant, and postdoctoral fellow at the VTT Technical Research Centre in Finland, Lumenci, and National Sun Yat-sen University, Taiwan, respectively. He was an Assistant Professor at the World Institute of Technology, Gurgaon, India, from 2009 to 2013. He has authored two books and published more than 50 papers in journals and conferences. He completed his PhD and MTech from the India Institute of Technology, Roorkee, India, and Delhi Technological University, Delhi, India, respectively.

Tab Content 6

Author Website:  

Countries Available

All regions