Gender Commodity: Marketing Feminist Identities and the Promise of Security

Author:   Professor Robin Truth Goodman (Professor, Florida State University, USA)
Publisher:   Bloomsbury Publishing Plc
ISBN:  

9781501388026


Pages:   200
Publication Date:   10 February 2022
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Gender Commodity: Marketing Feminist Identities and the Promise of Security


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Author:   Professor Robin Truth Goodman (Professor, Florida State University, USA)
Publisher:   Bloomsbury Publishing Plc
Imprint:   Bloomsbury Academic USA
Weight:   0.435kg
ISBN:  

9781501388026


ISBN 10:   1501388029
Pages:   200
Publication Date:   10 February 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Reviews

In the age of gender diversity, with fluidity and positivity often tied to identity security, gendering becomes a logistical matter, part and parcel of capitalist productions on scales both private and planetary. Now, wholly catastrophic, sweetly vampiric commodification is the code Robin Truth Goodman cracks here with a retro-futural vision, where a good old Marx meets a choice feminist meets a transgender YouTube star meets a Rosa (Luxemburg) 2.0., where hope remains radically relevant. * Kyoo Lee, Professor of Philosophy, Gender Studies and Justice Studies, City University of New York, USA * Robin Truth Goodman here offers a smart, provocative analysis of how gender-similar to commodities-confronts us as something alien despite its inherent sociality. Circulating on the market and within certain feminist circles as a compensation for social lack, gender is, she argues, a fetish offering security in insecure, anti-social neoliberal times. In her fascinating rethinking of this elusive yet pervasive concept, Goodman shows how feminism can engage with and build upon the radical potential of trans theory and politics, and why it should. * Susan Ferguson, Associate Professor Emerita, Wilfrid Laurier University, Canada *


In the age of gender diversity, fluidity and positivity often tied to identity security, gendering becomes a logistical matter, part and parcel of capitalist productions on scales both private and planetary. Now, wholly catastrophic, sweetly vampiric commodification is the code Robin Truth Goodman cracks here with a retro-futural vision, where a good old Marx meets a choice feminist meets a transgender YouTube star meets a Rosa (Luxemburg) 2.0., where hope remains radically relevant. * Kyoo Lee, Professor of Philosophy, Gender Studies and Justice Studies, John Jay College, USA *


In the age of gender diversity, fluidity and positivity often tied to identity security, gendering becomes a logistical matter, part and parcel of capitalist productions on scales both private and planetary. Now, wholly catastrophic, sweetly vampiric commodification is the code Robin Truth Goodman cracks here with a retro-futural vision, where a good old Marx meets a choice feminist meets a transgender YouTube star meets a Rosa (Luxemburg) 2.0., where hope remains radically relevant. * Kyoo Lee, Professor of Philosophy, Gender Studies and Justice Studies, City University of New York, USA *


In the age of gender diversity, fluidity and positivity often tied to identity security, gendering becomes a logistical matter, part and parcel of capitalist productions on scales both private and planetary. Now, wholly catastrophic, sweetly vampiric commodification is the code Robin Truth Goodman cracks here with a retro-futural vision, where a good old Marx meets a choice feminist meets a transgender YouTube star meets a Rosa (Luxemburg) 2.0., where hope remains radically relevant. * Kyoo Lee, Professor of Philosophy, Gender Studies and Justice Studies, City University of New York, USA * Robin Truth Goodman here offers a smart, provocative analysis of how gender-similar to commodities-confronts us as something alien despite its inherent sociality. Circulating on the market and within certain feminist circles as a compensation for social lack, gender is, she argues, a fetish offering security in insecure, anti-social neoliberal times. In her fascinating rethinking of this elusive yet pervasive concept, Goodman shows how feminism can engage with and build upon the radical potential of trans theory and politics, and why it should. * Susan Ferguson, Associate Professor Emerita, Wilfrid Laurier University, Canada *


Author Information

Robin Truth Goodman is Professor of English at Florida State University, USA. Her many previous publications include Understanding Adorno, Understanding Modernism (Bloomsbury, 2020), The Bloomsbury Handbook of 21st Century Feminist Theory (Bloomsbury, 2019); Promissory Notes: On the Literary Conditions of Debt (2018); Gender for the Warfare State: Literature of Women in Combat (2017); and Literature and the Development of Feminist Theory (2016).

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