Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars
Author:   Kristin Lieb (Emerson College, USA)
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9781138064157


Pages:   266
Publication Date:   18 January 2018
Format:   Hardback
Availability:   In Print   Availability explained
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Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars


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Author:   Kristin Lieb (Emerson College, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.453kg
ISBN:  

9781138064157


ISBN 10:   1138064157
Pages:   266
Publication Date:   18 January 2018
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1 Critical Frameworks for Considering Pop Stars Chapter 2 Female Popular Music Stars as Brands Chapter 3 The Modern Music Industry Chapter 4 The Lifecycle for Female Popular Music Stars Chapter 5 The Lifecycle Model Continued Chapter 6 Theoretical Foundations for the Lifecycle

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Author Information

Kristin J. Lieb is an assistant professor of marketing communication at Emerson College, where she also teaches courses in the school's Women's, Gender & Sexuality Studies minor. She writes about branding in various industries, and has worked as a freelance writer for Billboard and Rolling Stone, a researcher for Harvard Business School, and a marketing and business development executive for several music-related companies.

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