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OverviewFull Product DetailsAuthor: Roger A KerinPublisher: McGraw-Hill Education Imprint: McGraw-Hill Education Edition: 13th ed. Dimensions: Width: 21.10cm , Height: 2.50cm , Length: 27.40cm Weight: 1.356kg ISBN: 9781259896781ISBN 10: 1259896781 Publication Date: 22 October 2015 Audience: General/trade , General Format: Mixed media product Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationRoger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, and financial aspects of marketing. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science. Tab Content 6Author Website:Countries AvailableAll regions |
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