Overview

Analyzing everything from super-toilets to cute character stationery goods, from Kabuki to manga and anime, from bikes to robots, this visionary book by a leading Japanese strategy expert supplies a road map for the future of international technology and design. The Japanese have leveraged the childlike, feminine, cute aspects of their otaku (geek) culture into top-tier products for world markets. What does this mean for the human/object interface? How can we personalize and pleasurize design? The answers may lie in our entertainments, innocence, and obsessions. Morinosuke Kawaguchi is principal associate director for Arthur D. Little (Japan) and lectures at Tokyo Institute of Technology.

Full Product Details

9781611720020

Table of Contents

Reviews

Author Information

Morinosuke Kawaguchi: Principal, Associate Director for Arthur D. Little (Japan), Inc. Morinosuke Kawaguchi is also a lecturer in the postgraduate program at the Tokyo Institute of Technology. His approach to Japanese subculture and how it creates an advantage in R&D has made him very popular in Japan. Mr. Kawaguchi is renowned as a strategy expert in Management of Technology (MOT), intellectual property management (IPM) and also technology & innovation management (TIM) in various industries such as telecommunications, electronics and the car industry. In Japan, he is considered the inventor of a new concept in product engineering and technology development that draws from Japanese culture, especially from the concepts of monozukuri and otaku subcultures. He is a bilingual lecturer on this topic and has appeared on several Japanese radio and TV shows. Mr. Kawaguchi writes regularly on Japanese technology development, creating a bridge between the hard-boiled industry and creative subculture. Kawaguchi is often in the Japanese media, both as commentator on Japanese TV and radio and as an interviewee for magazines. TEDxTokyo Toilet Talk: His TEDxTokyo Toilet Talk in May 2010, had 184,111 views on Yahoo Japan in three days and another 60,000 on YouTube so far. http://tedxtokyo.com/tedxtokyo-2010/program/morinosuke-kawaguchi/ O'Reilly's E-Tech Emerging Technology Forum in San Jose: 2009.3.11, video guest speaker http://en.oreilly.com/et2009/public/content/home Wikipedia: Wikipedia link: http://en.wikipedia.org/wiki/Morinosuke_Kawaguchi YouTube: JapanTechLessons http://www.youtube.com/user/JapanTechLessons Blogs by fans:http://subcultureengineering.wordpress.com/

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available