Gastronomic Tourism Experiences and Experiential Marketing

Author:   Saurabh Kumar Dixit (North Eastern Hill University, India) ,  Girish Prayag
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032412849


Pages:   146
Publication Date:   26 August 2024
Format:   Paperback
Availability:   In Print   Availability explained
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Gastronomic Tourism Experiences and Experiential Marketing


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Author:   Saurabh Kumar Dixit (North Eastern Hill University, India) ,  Girish Prayag
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.285kg
ISBN:  

9781032412849


ISBN 10:   1032412844
Pages:   146
Publication Date:   26 August 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Saurabh Kumar Dixit is Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include Consumer Behavior, Gastronomic Tourism, and Experiential Management and Marketing in hospitality and tourism contexts. He has fifteen books to his credit. He is an editorial board member, and guest editor of many international journals. His detailed profile can be seen at https://www.routledge.com/authors/i15903-saurabh-dixit Girish Prayag is Professor of Tourism Marketing at the University of Canterbury Business School, Christchurch, New Zealand. He is the co-author and co-editor of several books in tourism including, Sense of Place and Place Attachment in Tourism (2021). He has published extensively on a range of tourism and hospitality topics including, food tourism and tourist emotions. He is the editor of method and practice for the journal Current Issues in Tourism and Speciality Chief Editor for Frontiers in Sustainable Tourism.

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