Overview
Garden visitation has been a tourism motivator for many years and can now be enjoyed in many different forms. Private garden visiting, historical garden tourism, urban gardens, and a myriad of festivals, shows and events all allow the green-fingered enthusiast to appreciate the natural world. This book traces the history of garden visitation and examines tourist motivations to visit gardens. Useful for garden managers and tourism students as well as casual readers, it also examines management and marketing of gardens for tourism purposes, before concluding with a detailed look at the form and tourism-based role of gardens in the future.
Full Product Details
Author: Richard W. Benfield (Formerly Central Connecticut State University, USA)
Publisher: CABI Publishing
Imprint: CABI Publishing
Dimensions:
Width: 18.90cm
, Height: 1.60cm
, Length: 24.60cm
Weight: 0.780kg
ISBN: 9781780641959
ISBN 10: 1780641958
Pages: 272
Publication Date: 09 May 2013
Audience:
Adult education
,
Professional and scholarly
,
Further / Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
For botanical garden directors, public and private park professionals, festival organizers, and garden tour organizers like me, it's the first academic look into the audiences, their behaviors and their economic impact...Dr. Richard Benfield has produced the ultimate guide to horticultural tourism. --Jim Charlier, past President of Garden Walk Buffalo, co-founder of the National Buffalo Garden Festival, and advertising and marketing professional (01/01/2013) Dr. Richard Benfield's book is a must-have for students, marketing and communications professionals, journalists, and anyone working in public gardens management. He performs a deep investigation into what attracts, motivates, and drives visitors to come to gardens... It is an easily readable book that is packed with current statistics and facts from someone who is a recognized master in a field that is just beginning to bloom! --Casey Sclar, Ph.D., Executive Director, American Public Gardens Association (01/01/2013) Richard Benfield 'tells a good story.' And he tells a good story about a great subject: plants, gardens, and why people visit them...Garden Tourism is a treasure trove of information, a valuable contribution. --Susan Lacerte, Executive Director, Queens Botanical Garden, Adjunct Faculty, Farmingdale State College (01/01/2013)
Dr. Richard Benfield s book is a must-have for students, marketing and communications professionals, journalists, and anyone working in public gardens management. He performs a deep investigation into what attracts, motivates, and drives visitors to come to gardens It is an easily readable book that is packed with current statistics and facts from someone who is a recognized master in a field that is just beginning to bloom!
Author Information
Dr. Benfield has been researching, consulting and guiding gardens on visitor management for over 25 years. As Professor and Chair of Geography at Central Connecticut State University his research agenda has covered garden management in 123 countries and all continents, and he is the author of the much-acclaimed CABI books Garden Tourism and New Directions in Garden Tourism considered by many the seminal works in garden management. He is a much-acclaimed speaker having presented to and for Botanic Gardens Conservation International (BGCI), the American Public Garden Association (APGA), Botanic Gardens of Australia and New Zealand (BGANZ), The New Zealand Gardens Trust, The Canadian Garden Council, and individual gardens including the Royal Botanic Garden at Kew, the National Trust, Eden project and well as over 100 local garden clubs and associations.
