Garden Centre Management
Author:   Ken Crafer (Independent consultant, UK)
Publisher:   CABI Publishing
ISBN:  

9781780643083


Pages:   200
Publication Date:   24 September 2015
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $249.95 Quantity:  
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Garden Centre Management


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Overview

Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.

Full Product Details

Author:   Ken Crafer (Independent consultant, UK)
Publisher:   CABI Publishing
Imprint:   CABI Publishing
Dimensions:   Width: 17.20cm , Height: 1.90cm , Length: 24.40cm
Weight:   0.690kg
ISBN:  

9781780643083


ISBN 10:   178064308
Pages:   200
Publication Date:   24 September 2015
Audience:   College/higher education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1: Position 2: Consumer behaviour 3: Customer care 4: Marketing 5: Managing the team 6: Developing staff 7: Managing safety and security 8: Stock management 9: Productivity 10: Future responsibilities

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Ken Crafer, Independent Consultant, UK

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