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Abstract in Portuguese: Esta obra nasce da necessidade de explorar a criação e o desenvolvimento de processos motivacionais inovadores. A partir de abordagens teórica e prática este livro explora o conceito de gamification, apontando direções para a sua aplicação em áreas corporativa, mercadológica e instrucional. Objetiva discutir sobre esse fenômeno e contribuir para a reflexão e o trabalho de pesquisadores, professores, gestores, criativos, entusiastas e curiosos. Abstract in inglese: This book arises from the need to explore the creation and development of innovative motivational processes. Through theoretical and practical approaches, this finding explores the concept of gamification, pointing out directions for its application in corporate, marketing, and instructional areas. Its objective is to discuss this phenomenon and contribute to the reflection and work of researchers, teachers, managers, creatives, enthusiasts, and curious individuals. The work is derived from a doctoral research study and is written in the Portuguese language.

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