Overview

Gamification has emerged as a powerful strategy for enhancing engagement and motivation within service ecosystems. By using game design elements such as rewards and narratives into service interactions, companies can transform routine experiences into dynamic journeys. Where multiple stakeholders co-create value through interconnected networks, gamification practices offer new ways to align interests and enrich user experiences across digital and physical touchpoints. Using gamification in shaping service ecosystem experiences can also strengthen stakeholder relationships and generate meaningful engagement at scale. Gamification Practices for Service Ecosystem Experiences explores how gamified systems enhance customer experience, empower employees, and drive value co-creation. This book highlights the ethical and societal implications of gamification, fostering responsible research and practice in the field. Covering topics such as customer service, customer experience, and gamification, this book is an excellent resource for academics, educators, industry professionals, policy makers, and graduate students.

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Osman Seraceddin Sesliokuyucu , Ph.D., earned his doctorate in Economics from Gaziantep University, Turkey. His dissertation focused on “Upgrading in Global Value Chains: The Effects of Infrastructure Variables.” Currently, he serves as an Assistant Professor at Süleyman Demirel University, School of Civil Aviation, and as a Visiting Scholar at the University of South Florida, School of Hospitality and Tourism Management. Dr. Sesliokuyucu has extensively contributed to the fields of aviation management, logistics, and service systems. His research spans gamification, value co-creation, space tourism, and ecological sustainability. He has published in notable journals, including the Journal of Aviation and Journal of Hospitality and Tourism Insights, and contributed to edited volumes addressing digital transformation and global trade. He has also actively presented at international conferences on topics ranging from robotic gastronomy experiences to tourism value chains. His teaching repertoire includes courses on Research Methods, Air Transport Economics, and Supply Chain Management, reflecting his interdisciplinary expertise. Through funded projects and international collaborations, Dr. Sesliokuyucu continues to advance sustainable and innovative practices in aviation and tourism.

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