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OverviewSports marketing guru David Meltzer shows how to make decisions as wisely and confidently as the best coaches and business leaders in the world of sports Whether they’re in a high-pressure, under-the-gun situation or developing a long-term strategy, the winningest coaches are those with the best decision-making process. Game-Time Decision Making helps you do the same by “coordinating” decisions relating to things like team building, communication skills, and marketing approaches. You’ll learn how to apply an offensive or defensive mindset to the problems you face on a daily basis, avoid the most common pitfalls, and create solid strategies for ensuring you don’t make the same mistakes twice. Just like a great sports coach, you will: •Put together a “high scoring” team with diverse skillsets•Build a positive mindset that will defend you against any attackers•Develop an awareness of “the playing field” to make any Hall of Fame quarterback jealous •Build offensive /defensive strategies into your branding and marketing Meltzer takes you through every step of the game, from planning through execution, providing the proven tools and tactics for any business situation. Full Product DetailsAuthor: David Meltzer , Tilman FertittaPublisher: McGraw-Hill Education Imprint: McGraw-Hill Education Weight: 0.404kg ISBN: 9781260452617ISBN 10: 1260452611 Pages: 224 Publication Date: 18 August 2019 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsForeword by Tilman Fertitta Introduction CHAPTER 1 Putting Together Your Roster by Building Yourself CHAPTER 2 Offensive/Defensive Mindset CHAPTER 3 Coaching Trees and Growth CHAPTER 4 Don't Trip on the First-Down Chains Behind You CHAPTER 5 Being in the Game CHAPTER 6 The Offense and Defense of Branding CHAPTER 7 The Offense and Defense of Marketing CHAPTER 8 The Offense and Defense of Communication Quick Play Guide Endnotes IndexReviewsAuthor InformationDave Meltzer is the CEO of Sports 1 Marketing, a global sports and entertainment marketing company. He has spent 25 years working as an entrepreneur and executive in the legal, technology, sports, and entertainment fields. Tab Content 6Author Website:Countries AvailableAll regions |
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