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How Not to Mess Up a Media Interview When famous or prominent people trip up or embarrass themselves when giving media interviews or public statements, their gaffes can take on a life of their own. But those situations also offer lessons to less-famous executives who need to improve their own public speaking or interview abilities. Former TV reporter Bodine Williams, now a communications consultant, collects some of those incidents in a delightful book, Game Face, from Jimmy Carter telling Playboy he had committed adultery in his heart to Henry Kissinger swaggeringly telling Oriana Fallaci he was a lonesome cowboy, to author Mary McCarthy calling Lillian Hellman -a bad writer- and so dishonest that -every word she writes is a lie, including 'and' and 'the.'- Ms. Williams says you know you have made it when you are asked by an interviewer to trash somebody else, as Ms. McCarthy was by TV host Dick Cavett. And it can happen. -The media thrives on conflict and controversy, framing the worlds of business, sports, and entertainment as highly personal rivalries with winners and losers,- Ms. Williams writes in Game Face. Don't take the bait. Never speak ill of the competition. Be prepared to present yourself or your interest in contrast to someone or something else but resist the invitation to criticize. -- The Globe & Mail

When famous or prominent people trip up or embarrass themselves when giving media interviews or public statements, their gaffes can take on a life of their own. But those situations also offer lessons to less-famous executives who need to improve their own public speaking or interview abilities. Former TV reporter Bodine Williams, now a communications consultant based in Toronto, collects some of those incidents in a delightful book, Game Face, from Jimmy Carter telling Playboy he had committed adultery in his heart to Henry Kissinger swaggeringly telling Oriana Fallaci he was a lonesome cowboy, to author Mary McCarthy calling Lillian Hellman a bad writer and so dishonest that every word she writes is a lie, including 'and' and 'the.' Ms. Williams says you know you have made it when you are asked by an interviewer to trash somebody else, as Ms. McCarthy was by TV host Dick Cavett. And it can happen. The media thrives on conflict and controversy, framing the worlds of business, sports, and entertainment as highly personal rivalries with winners and losers, Ms. Williams writes inGame Face. Don't take the bait. Never speak ill of the competition. Be prepared to present yourself or your interest in contrast to someone or something else but resist the invitation to criticize.

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Bodine Williams is a media trainer and coach who specializes in crisis communication, issues management, and media interview training. She was an on-air reporter for Global, NBC, and CTV television networks. Bodine is the former spokesperson and communication lead for the International Federation of Red Cross and Red Crescent Societies, as well as the International AIDS Vaccine Initiative. Game Face was inspired by her work as a senior advisor and media trainer in the New York City offices of Hill & Knowlton and Burson-Marsteller.

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