Gambling Advertising: Nature, Effects and Regulation

Author:   Barrie Gunter
Publisher:   Emerald Publishing Limited
ISBN:  

9781787699243


Pages:   208
Publication Date:   15 April 2019
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Gambling Advertising: Nature, Effects and Regulation


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Author:   Barrie Gunter
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Weight:   0.396kg
ISBN:  

9781787699243


ISBN 10:   1787699242
Pages:   208
Publication Date:   15 April 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter 1: Gambling Advertising: Is There a Need for Concern? Chapter 2: Gambling: Is There A Problem? Chapter 3: Gambling Advertising: How Can it Entice Gamblers? Chapter 4: Gambling and Sport Chapter 5: Gambling Advertising: What Are the Macro-Market Effects? Chapter 6: Gambling Advertising: How Does It Register with People? Chapter 7: Gambling Advertising: Is It Linked to Gambling Behaviour? Chapter 8: Can Gambling Advertising Be Countered? Chapter 9: Does Regulation of Gambling Advertising Need to Change?

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This volume examines the nature, impact, and regulation of gambling advertising in various countries. It discusses whether there is a need for concern; whether there is a general problem with the amount and range of gambling competitions and games; how advertising entices gamblers, including young people; the association between gambling and sports and implications for attitudes towards gambling and gambling participation; the macro-level relationships between overall amounts of gambling advertising and the overall amount of gambling; the impact of advertising on individual gamblers like adults and young people and gambling behavior, including problem gambling; whether advertising can be effectively countered; and whether regulation of advertising needs to change. -- Annotation (c)2019 * (protoview.com) *


Author Information

Barrie Gunter is an Emeritus Professor in Media at the University of Leicester having retired in 2015. He is a psychologist by training with nearly 70 books and over 400 other publications and reports on media, marketing, business and psychology topics.

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