|
|
|||
|
||||
OverviewThe decision-making process has become a challenge in modern organizations due to increased access to information and large data sets. When considering single-criteria problems, the decision making process is extremely intuitive. On the other hand, multi-criteria decision making, which involves several factors, requires further consideration and more sophisticated methods. Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment. Presenting timely research and case studies on practical implementation of such theories in the digital marketplace, this publication is designed for use by business professionals, executives, graduate-level students, and researchers. This research-focused publication features discussions on several key concepts useful for modern business professionals including decision-making models and fuzzy theory applied to internet marketing, consumer behavior, and the optimization of strategic marketing plans. Full Product DetailsAuthor: Anil Kumar , Manoj Kumar DashPublisher: Idea Group,U.S. Imprint: Idea Group,U.S. Dimensions: Width: 15.20cm , Height: 2.20cm , Length: 22.90cm Weight: 1.222kg ISBN: 9781466688087ISBN 10: 1466688084 Pages: 368 Publication Date: 30 October 2015 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationAnil Kumar, ABV-Indian Institute of Information Technology & Management, India. Manoj Kumar Dash, ABV-Indian Institute of Information Technology & Management, India. Tab Content 6Author Website:Countries AvailableAll regions |