Overview

Bring Your Brand into the Future by Reaching a Whole New Base of Customers!In this day and age, every business is heavily reliant on its brand for success. A wrong word can make or break your business when it comes to certain target groups. As Millenials and Gen Z come into focus, so do their needs and wants. The methods that worked for marketing to older generations, are not effective for the new wave of consumers.In this book, the author gives a detailed blueprint of how to tailor your business and brand so that it appeals to the new demographics. While maintaining your old customer base, you will learn how to rebrand, expand and foster brand loyalty in new territories.This book explains in detail: The difference and similarities between Millennials and Gen Z New rules of communication and how to rebrand to reach the next generation of customers How to understand the brain of a consumer and really acknowledge their needs What Millenials and Gen Z want out of brands How to futureproof and bring your marketing strategies to the next level Pick up this book, start reading, and futureproof your business!

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9781734659818

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