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9781538110355

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This book is a very comprehensive and detailed compilation of the major trends shaping the future of the marketplace. And each trend is accompanied by an outline of what it implies for business decision-makers. This is the book that business strategists need to bring the future into sharp focus today. With these insights in hand, opportunities for success will become readily apparent. I recommend this book for strategists focused on shaping the future for competitive advantage. -- J. Walker Smith, Chief Knowledge Officer, Kantar Consulting

This book is a very comprehensive and detailed compilation of the major trends shaping the future of the marketplace. And each trend is accompanied by an outline of what it implies for business decision-makers. This is the book that business strategists need to bring the future into sharp focus today. With these insights in hand, opportunities for success will become readily apparent. I recommend this book for strategists focused on shaping the future for competitive advantage. -- J. Walker Smith, Chief Knowledge Officer, Kantar Consulting Larry Samuel's latest is not your garden-variety business book. It is a panoramic view of the broad trends across the entire landscape of our society that will enable both current and aspiring business leaders to make wise decisions that ultimately impact their own lives and those of their customers. It is not about the hip or the au currant cool; instead, it is about the built-to-last changes that will affect people like you and me. And that is what a great business book should be about. -- John Zogby, Founder of the Zogby Poll; Senior Analyst, John Zogby Strategies

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Lawrence R. (Larry) Samuel is the founder of AmeriCulture, a Miami- and New York-based consultancy dedicated to translating the emerging cultural landscape into business opportunities. Called “the Margaret Mead of plutocrats” by Slate.com, Larry has been a leading culture consultant to Fortune 500 companies and blue-chip advertising agencies since 1990.  As one of the top trend consultants in the country, he advised a Who’s Who of companies and agencies across a wide variety of industries and categories, including Anheuser Busch, Baskin-Robbins, Chase, Conde Nast, General Mills, Hasbro, John Hancock, Liberty Mutual, LL Bean, and Whirlpool. Larry’s breakthrough research study on American wealth culture for JP Morgan, which identified 5 types of American millionaires based on his unique methodology, was widely reported in the media. Larry is a blogger for Psychology Today and is the author of many books, including The Future Ain’t What It Used to Be: The 40 Cultural Trends Transforming Your Job, Your Life, Your World (1998), Future: A Recent History (2009), Rich: The Rise and Fall of American Wealth Culture (2009), and Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life (2017).

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