Overview

2025 GOODY BUSINESS BOOK AWARDS FINALIST IN BUSINESS - CAREER SUCCESS Turn Up the Volume on Your Career with Future Purpose Stuck in the same old work playlist? You're not alone. Too many talented professionals find themselves hitting repeat on unfulfilling jobs, playing the same track of feeling unhappy and undervalued year after year. But here's the thing-your career shouldn't sound like a broken record. The real challenge? Most people struggle to identify which elements of a role will actually fuel their success and happiness. Throughout her career as an award-winning marketing leader for brands like Arby's, HoneyBaked Ham, and Interface, Jo Ann Herold has intentionally sought roles that amplify her creativity, purpose, and passion. Now in her latest book, Future Purpose: The Playlist to Design a Career You Love, she shares her career playbook and a practical manual for readers to chart their own path to career fulfillment. Through candid conversations with dynamic leaders and stories from her own journey, Herold shares a career design mixtape featuring: Unexpected pivots in the corporate world Leaps of faith to transition into a new industry Leveraging executive experience to start new companies Adopting new technologies to broaden your skills But this isn't your typical career advice book. Incorporating Herold's love of music, each chapter comes with its own soundtrack, featuring hand-picked songs that dovetail with the key themes of that section, as well as reveal the stories behind some of Herold's favorite artists. With incredible insight from Herold herself as well as the industry's most respected leaders, Future Purpose gives you the playbook for crafting a career that doesn't just pay the bills, but one that makes your heart sing. Let's face it-we spend at least a quarter of our lives at work. That's way too much time to be stuck listening to a song you hate.

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Reviews

""Future Purpose: The Playlist to Design a Career You Love by Jo Ann Herold is a well-researched and expertly crafted tool to help professionals align their passions and values with their careers. In this book, the author discusses intentional career planning and demonstrates that having the perfect job doesn't happen by chance; it happens through strategic planning. This book provides strategies, resources, and insights to help anyone plan and execute their career with success."" -Ruffina Oserio, Reader's Favorite (5-star review) ""Jo Ann isn't a theorist - she's an accomplished, battle-tested thought leader offering honest wisdom, built on real experience. The world is getting unpredictable and her book is outlining a path for those who refuse to get steamrolled by change. Jo Ann's stories are ones that will stick with you, stripping down complex ideas to their actionable, unforgettable essence. Whether you're a seasoned executive looking to keep your momentum going, a marketer navigating digital transformation, or simply taking your first steps on a leadership journey, Future Purpose is an essential companion."" -Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts

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