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9781398619173

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Reviews

""A must-read for anyone in the travel sector! Caroline provides a masterful, yet easy-to-follow exploration of how AI is revolutionizing every aspect of the travel industry, from personalizing experiences to streamlining operations."" * Shaon Talukder, CEO & Founder, Geotourist. * ""Caroline Bremner reinforces the immense responsibility every tourism leader bears in safeguarding the future of travel, demonstrating that the time for superficial solutions has long passed. Her belief is clear: what we need now is bold, unified action to align growth with sustainability and equity, ensuring we deliver on promises made."" * Anita Mendiratta, Founder & President, ANITA MENDIRATTA & Associates * ""Caroline Bremner leaves no stone unturned; the book sets out the harsh realities that the global travel and tourism industry has to face up to, both in respect of balancing tourism demand and forecasted growth against the backdrop of global climate challenge. It also points to the challenges and importantly the opportunities that new technologies bring that if embraced and adopted well will be to the benefit of all, the destination, the business' and the traveller."" * Mark Crothhall, Chief Executive, Scottish Tourism Alliance *

Author Information

Caroline Bremner is a global travel thought leader with 28 years worth of experience in market research. She advises global travel brands, destinations and consumer goods players on how to navigate the new travel normal, embrace consumer trends, digitalization and sustainable innovation to meet climate targets and unlock long term value. She has written and spoken extensively about the future of travel. Caroline Bremner is based in Edinburgh, UK.

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