Overview

Companies and their leaders can't afford to lag behind the unprecedented changes coming in business, technology, and society. Future, Inc. applies scientific methods and rigorous analysis in place of crystal ball predictions. Hiring expert futurists (like Garland) costs companies big bucks. With Future, Inc., even the smallest and most budget-limited companies will have powerful forecasting methods - and the huge advantage they bring - right at their fingertips. It identifies significant trends that will impact businesses in the future. The author's major clients include Ford, Coca-Cola, Johnson & Johnson, Siemens, Wyeth, and Goodyear, plus several government agencies. The book includes dozens of examples of how true futuring has given leading companies a huge competitive advantage.

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9786611126636

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