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OverviewTech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing--fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best--create physical products--with what digitals do best--use algorithms and AI to parse expansive, interconnected datasets--to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide. Fusion Strategy is the way forward. Full Product DetailsAuthor: Vijay Govindarajan , Venkat Venkatraman , Tom ParksPublisher: Ascent Audio Imprint: Ascent Audio ISBN: 9798874758783Publication Date: 09 April 2024 Audience: General/trade , General Format: Audio Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationVenkat Venkatraman is the David J. McGrath Jr. Professor in Information Systems at the Questrom School of Business, Boston University. He is considered one of the foremost authorities on how companies develop strategies to win with digital technologies. Vijay Govindarajan is widely regarded as one of the world's leading experts on strategy and innovation. He is the Coxe Distinguished Professor at Tuck School of Business at Dartmouth College and a former Marvin Bower Fellow at Harvard Business School. He is the author of the bestselling books Reverse Innovation and The Three-Box Solution. Tom Parks is an AudioFile Earphones Award-winning narrator who has also been a finalist for the prestigious Audie Award for best narration. He has been involved in recording audiobooks and voice-overs for over thirty years and through an eclectic range of projects. In addition to performing and directing, he is also an active musician, drumming in musical theater productions in the Midwest, and is in demand as a conference speaker. Tab Content 6Author Website:Countries AvailableAll regions |
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