|
|
|||
|
||||
OverviewAdopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision making, and social influences on giving. Building upon that background, authors Adrian Sargeant and Jen Shang then describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance on assessing and fine-tuning your approach. With updated case studies and examples, this book helps you develop a concrete understanding of the theory and principles of fundraising. A companion website offers additional opportunity to deepen your learning and assess your knowledge. Updates to this Third Edition include the latest research and new content in rapidly changing areas of fundraising, such as digital and social media. Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising Principles and Practice provides working nonprofit professionals, as well as postgraduate students studying fundraising, with a comprehensive guide to all aspects of the field, including in-depth coverage of today's most effective approaches. Full Product DetailsAuthor: Adrian Sargeant (Centre Voluntary Sector Management) , Jen Shang (Indiana University)Publisher: John Wiley & Sons Inc Imprint: John Wiley & Sons Inc Edition: 3rd edition Dimensions: Width: 19.60cm , Height: 3.80cm , Length: 24.10cm Weight: 1.361kg ISBN: 9781394190263ISBN 10: 1394190263 Pages: 816 Publication Date: 22 April 2024 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Out of stock The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationADRIAN SARGEANT is the Co-Director of the Institute for Sustainable Philanthropy in the U.K. Professor Sargeant is widely regarded as the leading academic authority on fundraising. JEN SHANG is the world’s only Philanthropic Psychologist. She is currently Co-Director at the Institute for Sustainable Philanthropy in the U.K. Tab Content 6Author Website:Countries AvailableAll regions |