Overview

This work helps you find out how to cultivate donors and solicit donations online. It covers new changes in tax and philanthropy law. Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. This hands-on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology. This work helps you discover how to: define your group's focus; create a viable plan; organize your board of directors; find and train volunteers; market via print and online; and, promote yourself with the media.

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John Mutz is the former chairman of the United Way of Central Indiana and the former president of the Lilly Endowment. Katherine Murray has written several books about fundraising and advises nonprofits.

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