Fundraising and Nonprofit Marketing: A Research Overview
Author:   Roger Bennett
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9781032428093


Pages:   122
Publication Date:   18 July 2023
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Fundraising and Nonprofit Marketing: A Research Overview


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Author:   Roger Bennett
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.453kg
ISBN:  

9781032428093


ISBN 10:   1032428090
Pages:   122
Publication Date:   18 July 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1 1. Introduction 2. Frameworks and foundations 3. Fundraising in theory and practice 4. Fundraising today and tomorrow 5. Conclusion, reflections, and opportunities for future research

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Roger Bennett is a Professor of Marketing at Kingston University, UK.

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