Fundamentals of Marketing
Author:   Lawrence Hill ,  Bruce Lewis ,  Willie Morris
Publisher:   Kruger Brentt Publisher Uk. Ltd.
ISBN:  

9781787151772


Pages:   434
Publication Date:   01 January 2024
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Fundamentals of Marketing


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Overview

The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. The book provides deep insights into the core concepts of marketing based on extant literature, examples and cases. An effort has been made to present the information in the most simplified manner so that each and every student should be able to grasp the concepts easily. This book aims to fulfil the requirement of students of B.Com., BBA, MBA & other Commerce and Management courses. Those in the field of marketing will find the book relevant for conceptual understanding.

Full Product Details

Author:   Lawrence Hill ,  Bruce Lewis ,  Willie Morris
Publisher:   Kruger Brentt Publisher Uk. Ltd.
Imprint:   Kruger Brentt Publisher Uk. Ltd.
Dimensions:   Width: 17.80cm , Height: 2.40cm , Length: 25.40cm
Weight:   0.966kg
ISBN:  

9781787151772


ISBN 10:   1787151778
Pages:   434
Publication Date:   01 January 2024
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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