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9780578513188

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A must-have guide for any aspiring mobile food entrepreneur. From business planning and financing to licensing, this book covers it all! - Meghan Blake-Horst, Street Vending Coordinator, City of Madison, WI This book fits the needs of an aspiring food truck entrepreneur. It could be their bible, helping them to be profitable, have a more enjoyable life experience and saving them many mistakes and much grief. I love it that it doesn't sugar coat the risks or the amount of sweat and hard work it takes. It has academic rigor and contains practical down-to-earth advice. - Kevin Appleton, Madison College Continuing Education Food & Beverage Program Director

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