Overview

The FT Guide to Social Media Strategy provides a clear roadmap with practical guidance, inspirational case studies and proven methodologies. You'll understand how to use social media and gain competitive advantage by generating better results, making more sales, building stronger and more valuable networks and enhancing the potency of their personal digital brand. You'll also discover plans and processes to manager and mitigate against the risks of social media. This book is broken down into three core sections, focusing initially on the core social media knowledge that every business professional needs, before moving on to the use of social media to develop a personal digital brand and finally an explanation of how to harness the power of social media to boost business performance. Presented in a user-friendly language, with clear guidelines, informative case studies and practical advice, each chapter features a mix of case studies, practical advice, the latest research and intelligence from leading social media specialists and the outcome of interviews with business leaders, marketing and social media experts and industry commentators. Samples Preview sample pages from The Financial Times Guide to Social Media Strategy

Full Product Details

Author:   Martin Thomas
Publisher:   Pearson Education Limited
Imprint:   FT Publishing International
Dimensions:   Width: 15.60cm , Height: 1.60cm , Length: 23.00cm
Weight:   0.420kg
ISBN:  

9781292234823

ISBN 10:   1292234822
Pages:   288
Publication Date:   10 October 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

PART 1 - PLAN: DEVELOPING A SUCCESSFUL SOCIAL MEDIA STRATEGY 1 Defining your objectives 2 Measuring success 3 Creating an operating system PART 2 - DO: HARNESSING THE POWER OF SOCIAL MEDIA TO BOOST YOUR BUSINESS 4 Delivering a core social media programme 5 Making the most of social intelligence 6 Using social media to enhance your sales and marketing 7 Embracing social customer service 8 Reinvigorating your internal communications 9 Transforming your corporate culture PART 3 - CHECK: MANAGING RISKS AND MEASURING PERFORMANCE 10 Avoiding problems and handling crises 11 Auditing your performance PART 4 - BE: DEVELOPING YOUR PERSONAL PROFILE AND LEADERSHIP SKILLS 12 Enhancing your social media literacy 13 Managing your personal brand 14 Using social media as a leadership tool

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Author Information

Martin Thomas is a highly-experienced marketing communications consultant, trainer, author, public speaker and non-executive director. He has enjoyed a successful career in advertising, PR, sponsorship and media including senior management roles with some of the world's leading marketing services agencies. Much of his work has been focused on helping organisations respond to the opportunities and challenges posed by digital media.  He is the digital and social media course leader for the Institute of Directors.

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