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OverviewRecent years have seen a considerable increase in the literature review concerning the use of frugal innovation in Western economies. However, little attention has been paid to the readiness for Western Small and Medium-sized Enterprises (SMEs) to adopt frugal innovation. Therefore, the goal of this research is to contribute to fill the gap in literature concerning the readiness of Western SMEs to implement frugal innovation within their organisation. Quantitative data were collected thanks to a questionnaire addressed to managers of Western SMEs. Our findings suggest that implementing frugal innovation in the Western SMEs is an opportunity for them to perform in their markets as they have to face many constraints (financial, human, operational issues). Full Product DetailsAuthor: Damien BeaulinPublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 0.40cm , Length: 22.90cm Weight: 0.104kg ISBN: 9786208480363ISBN 10: 6208480361 Pages: 68 Publication Date: 02 September 2025 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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