Overview

Distance education and online learning are interchangeable terms used to describe the delivery of educational content, whereby the student and the instructor are separated by geography, time, or both. Within the domain of business education, approximately one-third of all business schools offer online business programs, and many more are expected to follow in this direction. Considerable attention is therefore being given by business educators to the refinement of pedagogical approaches in their distance learning offerings. The growth in attention is reflected in the rising number of academic papers related to distance learning methods which appear in leading business journals, as well as the growing number of workshops, research seminars and online forums on the topic. The objective of this book is to consolidate state-of-the-art knowledge on distance learning methods, best practices, and research findings as they relate to online business education. This exposure would help inform business faculty, administrators and course designers on how to optimize distance courses in the various sub-disciplines of business to achieve the most beneficial results for business students.

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9781443844529

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Reviews

This is a compilation of a diverse group of scholarly documents dealing with distance learning . The editor had done a masterful job of gathering the relevant research papers which allow the reader to get a general perspective on what is going on in this new and fast moving genre of business education. [...] The material presented in this book will help anyone involved in distance education, whether in business or some other field. These studies give us the foundation for making good decisions on how to present material in such a way as to engage our students and enhance learning. After all, that is what this is all about. Dr Thomas Law Missional University tomlaw.org, 09.03.2017

This is a compilation of a diverse group of scholarly documents dealing with distance learning . The editor had done a masterful job of gathering the relevant research papers which allow the reader to get a general perspective on what is going on in this new and fast moving genre of business education. [...] The material presented in this book will help anyone involved in distance education, whether in business or some other field. These studies give us the foundation for making good decisions on how to present material in such a way as to engage our students and enhance learning. After all, that is what this is all about. Dr Thomas LawMissional Universitytomlaw.org, 09.03.2017

Author Information

Hooman Estelami is Professor of Marketing and Director of Blended and Distance Learning at the Graduate School of Business, Fordham University. He received his PhD in Marketing from Columbia University and his MBA from McGill University. Dr Estelami has received multiple awards for his research and teaching, and his research has been published in journals such as Marketing Education Review, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Product and Brand Management, Journal of Services Marketing, Journal of Service Research, Journal of Financial Services Marketing, Marketing Education Review, International Journal of Bank Marketing, and elsewhere. He is the editor of the International Journal of Bank Marketing and the author of two books: Marketing Financial Services, and Marketing Turnarounds.

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