Overview

From Zero to Hyper-Personalisation Marketing, CRM and Automation Strategies with Artificial Intelligence in the MarTech Era In a world where technology reshapes marketing at every moment, how can lasting customer relationships be built? How can communication be personalised at scale while delivering exceptional results? The answer lies in the strategic combination of CRM, marketing automation and artificial intelligence. This practical and comprehensive guide takes the reader on a journey through the digital transformation of marketing, revealing the power of MarTech to attract, convert and retain customers. Discover how to: Master CRM: Organise and centralise customer data to achieve a 360-degree view, enabling personalised and effective communication at every stage of the buying journey. Automate Marketing: Optimise processes, personalise communication at scale and reach the right audience, at the right time, with the right message. Leverage Artificial Intelligence: Use advanced algorithms to predict customer behaviour, recommend the best actions in real time and create hyper-personalised experiences. Measure and Optimise Results: Track campaign performance, assess return on investment and make strategic decisions based on solid data. From attraction to loyalty, from segmentation to hyper-personalisation, this book offers a complete roadmap for marketing success in the digital era. Ideal for marketing professionals looking to refine strategies and achieve superior results, business owners and managers aiming to accelerate growth through marketing technology, and students or marketing enthusiasts preparing for the challenges of the digital age. This book reflects the knowledge accumulated over several years by the author and the Liminal team, reinforced by testimonials from multiple clients. At Liminal, we found a Partner with Vision, Know-How and Creativity in a truly comprehensive way. They supported us with remarkable delivery, energy and commitment in defining a MarTech strategy aligned with our national and international growth objectives. Paulo Gonçalves, Chief Marketing Officer, GoContact With Liminal, we clearly defined a marketing and sales strategy for ACCEPT, based on the best marketing technologies, continuously adjusting processes and strategies as market feedback emerged. Gonçalo Martins, Partner & System Analyst, Sinmetro Liminal played a decisive role in the implementation of CRM and Automation. CCB was able to optimise the management of marketing campaigns to communicate its cultural activity, enabling personalisation according to the response and profile of each audience. Madalena Reis, Director of Development and Communication, CCB Why This Book Is Different This book goes beyond theory, offering a practical approach with real examples and case studies that demonstrate how to apply the concepts in everyday scenarios. It also covers the latest MarTech trends and innovations, ensuring that readers stay ahead in the competitive world of marketing technology. Secure your opportunity to transform your marketing strategies today. ""From Zero to Hyper-Personalisation: Marketing, CRM and Automation Strategies with Artificial Intelligence in the MarTech Era"" will take your business to the next level.

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