Overview

"The world is inundated with challenges-from wars to societal divisions-demanding that leaders rethink decision-making as traditional models falter in our ""new normal."" This book wasn't written by yet another so-called ""expert."" It's a call to embrace change, think differently, and lead with courage and empathy amidst uncertainty. In From War Zones to Boardrooms: Optimize the Moment When Strategic Planning Fails, Martin Rust, known for consulting with government agencies and Fortune 100 companies, offers a fresh perspective on leadership in today's world. He shares insights from his extensive experience working in conflict zones and corporate environments with readers. Rust's narrative is rich with ""Moments""-real-life stories from working in war-torn communities that expose the shortcomings of standard strategic planning and introduce key principles such as agility, empathy, and a profound connection to humanity. Optimize the Moment is for visionaries, innovators, and anyone in between who is seeking alternative methods to navigate constant change effectively. It offers practical tools and frameworks to act decisively and lead with confidence, even when paths are unclear. This methodology, which Rust calls Optimize the Moment(TM), is tested under pressure, highlighting how to motivate people and turn challenges into more Moments. Optimize the Moment invites readers to rethink strategy and leadership, empowering them to thrive amidst the headwinds of today's unpredictable world."

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Martin Rust is a consultant, working with governmental agencies in Canada and Fortune 100 companies. His practical approach to delivering outcomes leans on over two decades of experience gathering intelligence, analyzing data points, and objectively determining the best path forward. He is known for problem-solving, negotiation skills, conflict resolution, and powerful messaging development. Sarah Ratliff is a writer and editor living in Puerto Rico.

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