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9781451609905

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The 'Mad Men' of this book were not mad at all. They were clever and articulate proponents of the American Dream. The book evokes a long-lost era of American self-confidence and optimism, and helps explain how America became a cultural icon. <p><p> --Maurice Saatchi, co-founder of Saatchi & Saatchi and M&C Saatchi

The 'Mad Men' of this book were not mad at all. They were clever and articulate proponents of the American Dream. The book evokes a long-lost era of American self-confidence and optimism, and helps explain how America became a cultural icon. <b>Maurice Saatchi, co-founder of Saatchi & Saatchi and M&C Saatchi</b>

Brilliant. . .Best enjoyed after a three-martini lunch. -GQ (UK)

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Jerry Della Femina is an advertising icon, a celebrity in the industry as well as in the larger media world. He began working in advertising in the early 1960s and founded his own agency in 1967. He remains active in the industry and is currently chairman and CEO of Della Femina Rothschild, Jeary, and Partners.

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