Overview

In a world where information, resources, and technology are evolving at a break-neck pace, it's time for prospect research to step into the light to provide the guidance and guardrails needed for continued success. From the Ground Up: Prospect Research for Nonprofits is a book designed as a plain language guide to all things prospect research that can be used by professionals across experience levels, sectors, and roles. With this book by your side, you'll have a firm grasp on: Prospect research, prospect identification, resources and outsourcing Prospect management, data management and knowledge management Processes and procedures, due diligence, ethics and campaigns Managing up and down and all around How to measure success

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