Overview

Today the paradigm for communications is being defined by new technology particularly the advent of the Internet. This CyberPR series, From Main Street to Cyber Street: Changes in the Practice of Communication explores how the mainstream communication practices are changing significantly to factor in the new technologies; the practice of communication must take a sharp turn from Main Street to Cyber Street in terms of understanding the new tools, techniques and strategies. Government public relations is to communicate with its citizens who are increasingly sophisticated in harnessing and using the new technologies in a globalised economy. Government Relations, the second book in this CyberPR series, examines government efforts to fill the gap in information flow in the midst of the digital divide, the provision of basic standards of decency and quality, and listening to the peoples' views in a knowledge and Internet-centred economy.

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9789812102256

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Author Information

Basskaran Nair specialises in counselling clients in investor relations, issues management, internet communication strategies and international public relations. He is currently Director, B and P International Communications; Senior Vice President, Communications, CapitaLand Limited; and Associate Professor (Adjunct), Information and Communication, Faculty of Arts and Social Science, National University of Singapore.

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