Overview

""This timely book reminds us that innovation is agnostic about where it's created."" -Satya Nadella, CEO, Microsoft Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from outside in. But tech experts Vivek Wadwha, Ismail Amla, and Alex Salkever are here to tell you that ""big equals slow and stodgy"" is a myth. Based on decades of experience working with the world's leading brands and start-ups, they explore the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the scrappy mind-set and tool belt of hypergrowth start-ups with the massive benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This is a fast-paced, anecdote-rich story that rethinks modern innovation-a book every manager, executive, and ambitious employee will want to read.

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Vivek Wadhwa is director of research at the Center for Entrepreneurship and Research Commercialization and executive in residence at the Pratt School of Engineering, Duke University; vice president of innovation and strategy at Singularity University; fellow at the Arthur & Toni Rembe Rock Center for Corporate Governance, Stanford University; and distinguished visiting scholar, Halle Institute of Global Learning, Emory University. He is a regular columnist for the Washington Post, Bloomberg BusinessWeek, and Forbes.com. In February 2012, the US government awarded him distinguished recognition as an ""Outstanding American by Choice"" for his ""commitment to this country and to the common civic values that unite us as Americans."" Ismail Amla is chief growth officer of Capita. He is responsible for overseeing innovation efforts at Capita and both internal and client-facing transformation efforts globally. Alex Salkever is vice president of marketing communications at Mozilla. He was a technology editor of BusinessWeek, a regular science contributor to the Christian Science Monitor, and a contributor to The Immigrant Exodus. James A. Gillies has been a familiar voice across BBC television and radio for nearly a quarter of a century. Trained at the Royal Scottish Conservatoire, he has worked as an actor, continuity announcer, program narrator, and newsreader. He lives with his wife and two Norwegian Forest cats in Kilbarchan, Scotland.

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