Overview

This title takes a unique look at one of the most intense relationships in the style world - that of fashion and architecture. This fascinating and thought-provoking volume looks at the unique, innovative and ever-changing relationship between fashion and architecture. ""From Fiorucci to the Guerilla Stores"" looks back at thirty years of competition and collaboration between these two giants of style and culture. It examines what each wants from the other - innovation, surprise, flexibility and prestige - and how long-lasting and effective relationships can be built in an ever-changing environment. This volume also features real examples, from the epicenters of world fashion to the guerilla stores of new designers. This is a must-have volume for anyone with an interest fashion, style or architecture.

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9788831789578

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Author Information

Claudio Marenco Mores is a qualified architect and specializes in brand design and the marketing of luxury goods. He has also worked as a fashion editor on several magazine publications.

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